Séminaire à LILLE : Comment mieux connaître ses visiteurs pour mieux les servir?
Séminaire organisé par declic.net : Mieux connaître ses visiteurs pour mieux les servir
Public:
Dirigeant, Responsable commercial, Responsable marketing, Responsable SI, Webmaster.
Thèmes abordés dans ce séminaire:
Thème 1: Comment construire sa boutique en ligne?
Thème 2: Comment mesurer l'audience de son site pour améliorer sa stratégie Internet?
Public:
Dirigeant, Responsable commercial, Responsable marketing, Responsable SI, Webmaster.
Thèmes abordés dans ce séminaire:
Thème 1: Comment construire sa boutique en ligne?
Thème 2: Comment mesurer l'audience de son site pour améliorer sa stratégie Internet?
Les fonctions indispensables d'une boutique marchande
- Front office
- Catalogue et moteur de recherche
- La commande : mode opératoire
- Personnalisation - Back office
- Suivi du portefeuille de commande
- Gestion du catalogue
- Gestion des clients
Outils utilisés : Intershop et OS Commerce
Les outils de mesure d'audience:
- - Définition et enjeux
- Solutions technologiques
- Méthodologie d'analyse des informations collectées
Outils utilisés : Webtrends et Visiostats
posted by Sébastien Leignel @ 24.10.06
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