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24 octobre 2006

Séminaire à LILLE : Comment mieux connaître ses visiteurs pour mieux les servir?

Séminaire organisé par declic.net : Mieux connaître ses visiteurs pour mieux les servir

Public:
Dirigeant, Responsable commercial, Responsable marketing, Responsable SI, Webmaster.

Thèmes abordés dans ce séminaire:
Thème 1: Comment construire sa boutique en ligne?
Thème 2: Comment mesurer l'audience de son site pour améliorer sa stratégie Internet?



Les fonctions indispensables d'une boutique marchande

  • Front office
    - Catalogue et moteur de recherche
    - La commande : mode opératoire
    - Personnalisation
  • Back office
    - Suivi du portefeuille de commande
    - Gestion du catalogue
    - Gestion des clients

Outils utilisés : Intershop et OS Commerce

Les outils de mesure d'audience:

  • - Définition et enjeux
    - Solutions technologiques
    - Méthodologie d'analyse des informations collectées


Outils utilisés : Webtrends et Visiostats

Cliquer ici pour s'inscrire

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